Sales Representative Resume Keywords 2026

Use these specific keywords in your resume to help you pass Applicant Tracking Systems (ATS) and catch the attention of recruiters hiring for Sales Representative roles.

Hard Skills

  • Prospecting and lead generation
  • Cold calling
  • Territory management
  • Pipeline management
  • Sales forecasting
  • Negotiation
  • Contract closing
  • Account management
  • Upselling and cross-selling
  • Customer relationship management

Soft Skills

  • Persuasive communication
  • Active listening
  • Objection handling
  • Relationship building
  • Time management
  • Resilience and persistence
  • Goal-oriented mindset
  • Negotiation skills
  • Problem-solving
  • Adaptability

Technical Proficiencies

  • CRM software (Salesforce, HubSpot)
  • Sales enablement tools (Outreach, Salesloft)
  • Microsoft Office (Excel, PowerPoint, Word)
  • Google Workspace (Sheets, Slides, Docs)
  • Point-of-sale (POS) systems
  • Lead management systems
  • Video conferencing tools (Zoom, Teams)
  • Email marketing platforms
  • Sales analytics and reporting tools
  • Social selling (LinkedIn Sales Navigator)

Industry & Sales Competencies

  • B2B sales
  • B2C sales
  • Inside sales
  • Outside sales
  • Consultative selling
  • Solution selling
  • Retail sales
  • Quota attainment
  • Territory development
  • Key account development
  • Customer retention
  • New business development

Action Verbs

  • Prospected
  • Closed
  • Negotiated
  • Generated
  • Expanded
  • Exceeded
  • Secured
  • Converted
  • Presented
  • Collaborated
  • Developed
  • Managed
Pro Tip

Don't just list these keywords! Weave them naturally into your Professional Summary and Work Experience bullet points to show how you used these skills to achieve results.

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