Hard Skills

• Campaign strategy development
• Message development
• Opposition research
• Voter targeting
• Polling analysis
• Political risk assessment
• Strategic communications
• Field operations planning
• Get-Out-The-Vote (GOTV) planning
• Media relations
• Crisis communications
• Speechwriting support
• Policy analysis
• Legislative strategy
• Coalition building

Technical Proficiencies

• Voter file management
• VAN / NGP VAN
• NationBuilder
• CRM and donor databases
• Digital advertising platforms (Meta Ads, Google Ads)
• Social media campaign management
• Email marketing platforms (Mailchimp, Constant Contact)
• Data analytics and visualization
• Survey design tools
• Excel / Google Sheets (data modeling, pivot tables)
• PowerPoint / Keynote (briefings and decks)
• Media monitoring tools

Soft Skills

• Strategic thinking
• Political judgment
• Stakeholder management
• Persuasion and negotiation
• Relationship building
• Public speaking
• Writing and editing
• Rapid response decision-making
• Cross-functional collaboration
• Leadership and team guidance
• Client advisory skills
• Confidentiality and discretion

Industry & Domain Knowledge

• Electoral strategy
• Campaign finance regulations
• Public opinion research
• Grassroots organizing
• Issue advocacy campaigns
• Political branding
• Media buying strategy
• Legislative and regulatory environment
• Political fundraising
• Political communications

Action Verbs

• Advised
• Strategized
• Led
• Orchestrated
• Negotiated
• Influenced
• Analyzed
• Optimized
• Mobilized
• Directed
• Coordinated
• Developed
• Crafted
• Positioned
• Executed