Marketing Manager Resume Keywords 2025
Use these specific keywords in your resume to help you pass Applicant Tracking Systems (ATS) and catch the attention of recruiters hiring for Marketing Manager roles.
Hard Skills
- Marketing strategy development
- Campaign planning and execution
- Brand management
- Go-to-market strategy
- Market research and analysis
- Segmentation, targeting, and positioning (STP)
- Lead generation
- Demand generation
- Product marketing
- Content marketing
- Email marketing
- Social media marketing
- Event and trade show marketing
- Public relations coordination
- Budget management
- Forecasting and pipeline support
- Cross-channel campaign optimization
- Customer lifecycle marketing
- Account-based marketing (ABM)
- Competitive analysis
Soft Skills
- Strategic thinking
- Leadership and team management
- Stakeholder management
- Cross-functional collaboration
- Creative problem-solving
- Communication and presentation skills
- Relationship building
- Decision-making
- Project management
- Adaptability
- Negotiation skills
- Time management
Technical Proficiencies
- Google Analytics
- Google Ads
- Meta Ads Manager (Facebook/Instagram Ads)
- LinkedIn Campaign Manager
- Marketing automation platforms (HubSpot, Marketo, Pardot, Eloqua)
- Customer Relationship Management (CRM) systems (Salesforce, HubSpot CRM)
- Email service providers (Mailchimp, Klaviyo, Constant Contact)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- A/B testing and experimentation tools (Optimizely, VWO)
- Content Management Systems (WordPress, Drupal)
- Social media management tools (Hootsuite, Sprout Social, Buffer)
- Data visualization tools (Tableau, Power BI, Google Data Studio)
- Excel and spreadsheet analysis
- Customer data platforms (CDP)
Industry Certifications & Frameworks
- Google Analytics certification
- Google Ads certification
- HubSpot Inbound Marketing certification
- Facebook Blueprint certification
- AMA Professional Certified Marketer (PCM)
- Digital marketing certification
- Project Management Professional (PMP) or similar
- Agile marketing methodologies
- OKRs and KPI frameworks
Action Verbs
- Led
- Developed
- Implemented
- Optimized
- Launched
- Executed
- Analyzed
- Increased
- Improved
- Generated
- Drove
- Collaborated
- Managed
- Strategized
- Reported
- Tested
- Streamlined
- Positioned
- Negotiated
- Coordinated
Pro Tip
Don't just list these keywords! Weave them naturally into your Professional Summary and Work Experience bullet points to show how you used these skills to achieve results.
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